Branding Strategies Revealed

All nonprofit organizations are marketing organizations in that they use marketing activities to get prospects to become members, supporters or donors. An organization can’t market itself well without an understanding of its brand strategy, e.g., its market position, what differentiates it, etc. This is the focus of “7 Secrets to Branding in the Nonprofit Organization,” a white paper by Michael DiFrisco, founder of BrandXcellence, a firm that provides brand-strategy workshops and solutions to nonprofit organizations.