Branding Strategies Revealed

4. Do your goals align with your strengths, mission and vision?

5. Does your organization have a tag line or slogan that communicates your mission and values; is it memorable and original?

6. Can you explain the essence of your brand in an elevator speech, i.e., in the time span of an elevator ride?

7. Do your constituents understand what it is you do, how to join, how to make a contribution, etc.?