Branding Strategies Revealed

8. Does your organization have a recognizable personality and is it conveyed through your marketing efforts and constituent touches?

9. Is your organization living its brand every day and enriching it on an ongoing basis?

If you answer no to any of these questions, DiFrisco recommends a brand-strategy review. A focused brand strategy will help an organization establish a vision of its promise to constituents; differentiate itself from other organizations; develop a supporter-friendly structure in which its brand exists; increase awareness and value of its mission; bring clarity to marketing and fundraising efforts; and motivate employees, board members, volunteers and all stakeholders.