Branding Strategies Revealed

3. Define where you would like it to be. Establish goals for your organization for one year, five years, ten years. Your brand is not what you say it is. It is defined by your constituents. Therefore, in order to create a brand you must understand the needs and wants of those constituents. DiFrisco says the success of your organization is proportional to how well you acknowledge what constituents want and how well you apply your organization’s strengths and values to your brand message.