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A connection between capital and more impact
Make a convincing argument to those donors that capacity capital will create more of what they already love. For example, having a great development director in place can bring hundreds of thousands of new dollars each year, which means many more people will be touched by your organization. Or explain how an evaluation of your program will allow you to focus your resources on highest impact activities. June could describe how a profitable earned income venture could increase financial sustainability while delivering more impact.
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Nell Edgington
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Nell Edgington is president of Social Velocity.
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