Breaking Down the Silos: Organize Around Audiences, Not Departments

By Jo Sullivan

[Editor's note: The following is an excerpt from "The Art & Science of Multichannel Fundraising," the 131-page report from DirectMarketingIQ. It includes nine chapters, from leading fundraisers, on channel selection, messaging, direct mail, e-mail, mobile, social media, multichannel renewal, multichannel testing and more. It also features eight multichannel case studies on successful campaigns.]

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Jo Sullivan Author's page

So, I'm a fundraiser having a mid-life crisis. And that's perfectly fine with me.

I am taking time to look around, lift my head and find REAL people who really want to change the world. And people smart enough to do it. Join me in this fun journey. I have no idea where we will end up - and that is the beauty of it. I'm nonprofit passionate, a hopeful world changer, and always ready to share what I know, learn what I don't, admit when I can't, and ask the hard questions.

While you're looking around for other areas of inspiration, check out The Moth Project at themoth.org (the podcasts are AMAZING), TED talks (doesn't matter which ones - find topics that interest you) and Volunteer Voices (again - love the podcast) written by volunteers from the Peace Corps. Don't see the immediate connection to being a better fundraiser? Just listen, you'll hear the message ...