Breaking Down the Silos: Organize Around Audiences, Not Departments
The member team will probably always be a blend of all three: constantly cultivate current and potential donors; keep them educated on changes, accomplishments and needs; and motivate them to give and give in order to fund your program.
Certainly people need to take this 30,000 foot view and translate it to conversion rates, actions taken, donations made and all the things we’re used to doing every day in our jobs, but step back to see the possibility of making a series of actions more impactful and having partnerships work even harder for your charity.
So, I'm a fundraiser having a mid-life crisis. And that's perfectly fine with me.
I am taking time to look around, lift my head and find REAL people who really want to change the world. And people smart enough to do it. Join me in this fun journey. I have no idea where we will end up - and that is the beauty of it. I'm nonprofit passionate, a hopeful world changer, and always ready to share what I know, learn what I don't, admit when I can't, and ask the hard questions.
While you're looking around for other areas of inspiration, check out The Moth Project at themoth.org (the podcasts are AMAZING), TED talks (doesn't matter which ones - find topics that interest you) and Volunteer Voices (again - love the podcast) written by volunteers from the Peace Corps. Don't see the immediate connection to being a better fundraiser? Just listen, you'll hear the message ...
