Breaking Down the Silos: Organize Around Audiences, Not Departments
I promise you, there is no better feeling than a cause marketing director being able to say the campaign yielded $200,000 up front, and that membership has determined that 22,000 e-mail addresses will create an additional $150,000 in income within 12 months. Those are the kinds of stories the smartest charities are telling, and those charities will continue to pave the way in an ever-crowded, ever-changing marketplace.
So, I'm a fundraiser having a mid-life crisis. And that's perfectly fine with me.
I am taking time to look around, lift my head and find REAL people who really want to change the world. And people smart enough to do it. Join me in this fun journey. I have no idea where we will end up - and that is the beauty of it. I'm nonprofit passionate, a hopeful world changer, and always ready to share what I know, learn what I don't, admit when I can't, and ask the hard questions.
While you're looking around for other areas of inspiration, check out The Moth Project at themoth.org (the podcasts are AMAZING), TED talks (doesn't matter which ones - find topics that interest you) and Volunteer Voices (again - love the podcast) written by volunteers from the Peace Corps. Don't see the immediate connection to being a better fundraiser? Just listen, you'll hear the message ...
