Breaking Down the Silos: Organize Around Audiences, Not Departments
When organizations begin to think in those terms, the medium becomes less driven by guesswork and more by what works. There is no true right or wrong on spending advertising dollars on billboard ads or print or bus shelters. The question becomes a moot point if you have the right infrastructure. But it quickly becomes wrong if you don’t have the correct infrastructure in place to measure success.
So, I'm a fundraiser having a mid-life crisis. And that's perfectly fine with me.
I am taking time to look around, lift my head and find REAL people who really want to change the world. And people smart enough to do it. Join me in this fun journey. I have no idea where we will end up - and that is the beauty of it. I'm nonprofit passionate, a hopeful world changer, and always ready to share what I know, learn what I don't, admit when I can't, and ask the hard questions.
While you're looking around for other areas of inspiration, check out The Moth Project at themoth.org (the podcasts are AMAZING), TED talks (doesn't matter which ones - find topics that interest you) and Volunteer Voices (again - love the podcast) written by volunteers from the Peace Corps. Don't see the immediate connection to being a better fundraiser? Just listen, you'll hear the message ...
