Breaking Down the Silos: Organize Around Audiences, Not Departments
In some cases, the nonprofit sector is as siloed as any other industry. And it’s natural! If you hire a direct-response or media- and corporate-relations expert, by default that’s what she does. It takes a special charity, leader or advocate within the marketing teams to fight to connect the dots. But when you have a few successes under your belt, it can be magic.
So, I'm a fundraiser having a mid-life crisis. And that's perfectly fine with me.
I am taking time to look around, lift my head and find REAL people who really want to change the world. And people smart enough to do it. Join me in this fun journey. I have no idea where we will end up - and that is the beauty of it. I'm nonprofit passionate, a hopeful world changer, and always ready to share what I know, learn what I don't, admit when I can't, and ask the hard questions.
While you're looking around for other areas of inspiration, check out The Moth Project at themoth.org (the podcasts are AMAZING), TED talks (doesn't matter which ones - find topics that interest you) and Volunteer Voices (again - love the podcast) written by volunteers from the Peace Corps. Don't see the immediate connection to being a better fundraiser? Just listen, you'll hear the message ...
