Breaking Down the Silos: Organize Around Audiences, Not Departments
If each business unit head comes in feeling it’s his/her responsibility to drive donations in his/her own medium, you’ve won half the battle.
Obviously, development will always drive the most income, but what if you found that a partnership with the media team leads to 15,000 e-mail captures and those 15,000 converted at two or three times the rate of purchased or appended e-mail addresses? All of a sudden that partnership becomes a very important one to the success of development.
So, I'm a fundraiser having a mid-life crisis. And that's perfectly fine with me.
I am taking time to look around, lift my head and find REAL people who really want to change the world. And people smart enough to do it. Join me in this fun journey. I have no idea where we will end up - and that is the beauty of it. I'm nonprofit passionate, a hopeful world changer, and always ready to share what I know, learn what I don't, admit when I can't, and ask the hard questions.
While you're looking around for other areas of inspiration, check out The Moth Project at themoth.org (the podcasts are AMAZING), TED talks (doesn't matter which ones - find topics that interest you) and Volunteer Voices (again - love the podcast) written by volunteers from the Peace Corps. Don't see the immediate connection to being a better fundraiser? Just listen, you'll hear the message ...
