Breaking Down the Silos: Organize Around Audiences, Not Departments

By Jo Sullivan

Plot your audiences in the same broad swaths early on. Let’s make up a charity for the purposes of this exercise. Let’s say your charity is supporting the rights of aliens who have landed on our planet from a galaxy far, far away and existed in peace with earthlings for 50 years. Now we need to fight discrimination and help give them basic rights.

« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 All Next »

0 Comments

View Comments

Jo Sullivan Author's page

So, I'm a fundraiser having a mid-life crisis. And that's perfectly fine with me.

I am taking time to look around, lift my head and find REAL people who really want to change the world. And people smart enough to do it. Join me in this fun journey. I have no idea where we will end up - and that is the beauty of it. I'm nonprofit passionate, a hopeful world changer, and always ready to share what I know, learn what I don't, admit when I can't, and ask the hard questions.

While you're looking around for other areas of inspiration, check out The Moth Project at themoth.org (the podcasts are AMAZING), TED talks (doesn't matter which ones - find topics that interest you) and Volunteer Voices (again - love the podcast) written by volunteers from the Peace Corps. Don't see the immediate connection to being a better fundraiser? Just listen, you'll hear the message ...