Breaking Down the Silos: Organize Around Audiences, Not Departments
Gone are the days of “ad equivalency and impressions.” Those will be included as factors in the measure of success, but if built and measured right, a media effort can and should be tied to more. If the media director sits with the development director and they plot a series of capture moments like landing pages, text opportunities and dedicated toll-free numbers, then the media department can spend and invest to that measure of success. It becomes part of the Web that helps to raise funds and identify names.
So, I'm a fundraiser having a mid-life crisis. And that's perfectly fine with me.
I am taking time to look around, lift my head and find REAL people who really want to change the world. And people smart enough to do it. Join me in this fun journey. I have no idea where we will end up - and that is the beauty of it. I'm nonprofit passionate, a hopeful world changer, and always ready to share what I know, learn what I don't, admit when I can't, and ask the hard questions.
While you're looking around for other areas of inspiration, check out The Moth Project at themoth.org (the podcasts are AMAZING), TED talks (doesn't matter which ones - find topics that interest you) and Volunteer Voices (again - love the podcast) written by volunteers from the Peace Corps. Don't see the immediate connection to being a better fundraiser? Just listen, you'll hear the message ...
