Breaking Need Down, Nickel by Nickel

The focus of this mailing is the nickel — or, more specifically, all the things the American Kidney Fund can accomplish with it. “It’s amazing what the American Kidney Fund can accomplish with the enclosed nickel!” states the No. 10 envelope’s teaser. An arrow points prospects inside to the mailing’s contents: an 8.5-inch-by-15-inch form that includes a detachable reply device and an adjoining sheet of 48 address labels; a 3.5-inch-by-3.5-inch “Thinking of You” card on cardstock; a 7-inch-by-10-inch double-sided letter; and a BRE.