Don't Sweat the Small Stuff
Breakthrough results come from fretting over the right things.
Quantity mailed: 1,001 letters
Returns: 206 (20.58%)
Gross revenue: $225,838
Net income: $223,467
(ROI - $95.27)
This organization embraced a new strategic approach that had the potential to achieve breakthrough results. And it succeeded because it eliminated the obstacles that prevented it from reaching this level of success in the past.
- Companies:
- LW Robbins Associates
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