Don't Sweat the Small Stuff

The results were so strong across all seven food banks that we rolled out the new format in 2005. There was a 36.7 percent lift in response and a 4.8 percent lift in average gift. The cost per dollar raised was reduced by 25 percent.

In addition to these spectacular overall results, one of the food banks received a $10,000 gift in acquisition and a bequest from an acquisition donor of $1 million.