Don't Sweat the Small Stuff
Breakthrough results come from fretting over the right things.
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The sand, or the “small stuff,” is the obstacles that often prevent us from achieving breakthrough results in our fundraising programs. Old policy issues such as, “We can’t possibly ask a volunteer for a gift,” “We really can’t ask for that level of gift from our donors,” or “We can’t spend that much on a donor mailing,” are examples of the negative thinking that can sabotage success.
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- LW Robbins Associates
Lynn S. Edmonds
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