Don't Sweat the Small Stuff

I know these are statements we hear often. But if we’re truly looking out for what’s important in our fundraising programs, as professionals, we first must focus on the value of the golf balls and the pebbles.

And what about the coffee? I’ll get to that later.

For example
One of our clients is a regional child-service nonprofit that helps more than 10,000 children and at-risk families every year through more than 30 service and advocacy programs. When this organization decided that it required additional funding for its annual initiatives, the strategy was to segment the donor file to identify upper-level donors, then ask them for a year-end gift that was dramatically higher than any gift they’d given previously.