Don't Sweat the Small Stuff
Breakthrough results come from fretting over the right things.
The letters were all “hand signed,” and many had personal notes written to the recipients. The reply device was a simple, cream-colored card, again with “OFFICE OF THE PRESIDENT” noted, the offer restated and the final line, “Please be as generous as possible.”
Following is the outcome of this targeted, high-quality, special ask strategy:
- Companies:
- LW Robbins Associates
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