Breathing New Life Into Relief Fundraising: Sustaining Disaster Gifts

When in doubt, take a look at what your organization’s competitors send to potential donors. Pay attention to not only the materials themselves, but the messages, too. Be aware of successful appeals and their contents, and try to incorporate some of these best practices. Chances are, it if stood out to you, it also resonates with your audience.

3. Integrate, integrate and integrate some more
With a more complete prospect list in-hand and refreshed creative content, the next step is to spread that message across multiple channels. No appeal can be an island and still be effective for increasing sustained donors. Direct mail, digital and, yes, even telemarketing should have a unified message that ties each channel together.