Breathing New Life Into Relief Fundraising: Sustaining Disaster Gifts

Relief organizations have recently seen increased responses for text-to-give campaigns, but those results are often only felt in the days and weeks immediately following an event. For long-term campaigns that seek to establish a relationship with donors, it’s imperative to hit givers from multiple channels. Even with an urgent event such as a natural disaster, groups should lower the barriers to donating by engaging the public on multiple channels — direct mail, e-mail, online and telemarketing. This not only provides a single voice for the public … it enables the organization to more quickly and efficiently raise money.