Breathing New Life Into Relief Fundraising: Sustaining Disaster Gifts

As online channels rise in popularity, direct mail and telemarketing appeals can drive users to an organization’s website to facilitate donations. One of the most widely used multichannel approaches is incorporating a website homepage feature that highlights the latest direct-mail package with similar verbiage and graphics. By cross-referencing channels, you ensure that your message is reinforced and you are able to touch potential donors where they are most receptive to your message — and the most likely to give.