Breathing New Life Into Relief Fundraising: Sustaining Disaster Gifts

Revitalizing sustained giving programs is often an uphill battle, even in the best economic times. With today’s financial troubles, donors more closely monitor their giving, which requires organizations to be creative in their approaches. Relief organizations can increase the returns on their giving campaigns by implementing a few direct-marketing best practices, including improved prospecting, examining successful creative appeals — both old and new — and fully integrating outreach across multiple channels. With one or a mix of these strategies, charity organizations can outperform long-standing control packages and increase donations as the competition for contributions continues to grow stronger.