Breathing New Life Into Relief Fundraising: Sustaining Disaster Gifts

Organizations today have access to better information for prospecting new donors, which can increase the response rates of any campaign. This is enabled by improved segmentation, allowing organizations to better target potential givers. By narrowing down their target audiences based on age, income, self-reported interests and lifestyles, and previous charitable giving, relief organizations can better target their appeals, not only from a logistical standpoint, but also a creative/content perspective.