Breathing New Life Into Relief Fundraising: Sustaining Disaster Gifts

Outside of creative tweaks, organizations need to realize that the world climate has changed — notably the economic climate. Donors, particularly those at the major level, give less to fewer organizations, heightening competition for donations. Also key is messaging that focuses on the organization’s international mission, not just disaster relief. This conveys a longer-term goal for the group and emphasizes the great work done before and after a catalyst such as a natural disaster.