Breathing New Life Into Relief Fundraising: Sustaining Disaster Gifts

Many successful appeals have interactive devices that provide opportunities to further engage the donor. One relief organization has experienced success with a mailed paper “ornament,” where contributors could write personal notes, as well as shipping labels they filled out and sent back to the group with donation pledges. Surveys and petitions also enable donors to feel like they are contributing to the organization’s overall mission and help reinforce the relationship.