The Best of Both Worlds
Brian Cowart finds his position at CARE rewarding on both a professional and personal level.
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Keys to success: “When using direct marketing channels:
- use compelling, urgent and need-focused human stories that are emotional and that highlight solutions that are simple, clear and easy to understand;
- acknowledge donors’ gifts in a timely manner and provide them with feedback on how their gifts are making a difference; and
- don’t be afraid to frequently ask for a gift when you have a compelling need.”
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- Companies:
- CARE USA
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Margaret Battistelli Gardner
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