7 Strategies to Reach Today's Finicky Donors
Popular Bridge session outlines major areas of concern for fundraisers.
Her financials strategy included:
- Be transparent.
- Show them the numbers.
- Measure and show your results.
Trend 7: Donors are bored, jaded and overloaded
Face it, even the most innovative organization’s messaging can get lost in the sea of information people face any given day. To really stand out, Perry recommended injecting some surprise and delight into your messaging.
- Companies:
- Bank of America
- Masterworks
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