7 Strategies to Reach Today's Finicky Donors

Her “surprise and delight strategy” included:

• Add surprise and delight to everything you do.
• Don’t be afraid to be quirky.
• When in doubt, throw a party!

Bonus trend: Donors want a big idea!
Donors and potential donors are just waiting for you to come up with that big idea that will motivate them to give and otherwise support your organization. Make it a point to put out big ideas that showcase your own passion for the cause and for giving, and your supporters will respond and follow suit.