7 Strategies to Reach Today's Finicky Donors

I was out in the hall for one such session, “7 Game-Changing Strategies to Reach Today’s Finicky Donors,” presented by fundraising consultant Gail Perry.

In it, Perry outlined some important areas of concern for fundraisers, including ways in which high-value donors are giving. The 2012 Bank of America High Net Worth Philanthropy study, for example, reported that 74 percent of these folks gave because they were moved by “how [their] gift could make a difference,” supporting the notion that fundraisers must clearly and consistently communicate the result of a donor’s giving.