7 Strategies to Reach Today's Finicky Donors
Popular Bridge session outlines major areas of concern for fundraisers.
Among the trends discussed in the session:
Trend 1: Lack of trust
Donors are wary of trusting nonprofits. The 2012 Edelman Trust Barometer concluded that only half of the giving pubic believes that nonprofits can be trusted to operate with society’s best interest at heart.
Among the questions donors worry about: Will my money be wasted? Will it make any difference? Where will the nonprofit spend my money?
- Companies:
- Bank of America
- Masterworks
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