7 Strategies to Reach Today's Finicky Donors

The steps Perry recommended to build donor trust:

• Foster personal relationships with donors.
• Be transparent.
• Be specific.
• Do what you say you will do.

Trend 2: Rise of the boomers as major donors
According to Kn Moy, senior vice president of innovation strategy at Masterworks, almost two-thirds of all boomers gave financially in 2010 (52 million). Boomers gave a third more than the “matures” and are highly motivated to give back and seek “meaning and significance.”