7 Strategies to Reach Today's Finicky Donors

Perry’s boomer strategy included:

• Let boomers’ personal passions and interests guide their cultivation plan.
• Help them connect to what is most meaningful to them.

Trend 3: Older ladies are the No. 1 demographic
A study of affluent older adults by the Women’s Philanthropy Institute at the Lilly Family School of Philanthropy at Indiana University found that for every $100 men gave, the women in the same economic circumstances gave $258.