7 Strategies to Reach Today's Finicky Donors
Popular Bridge session outlines major areas of concern for fundraisers.
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However, Perry shared this quote from an older female volunteer: “Some [older women] don’t feel the money in their estates is theirs to give away, because their husbands were the earners. It has taken education to help women donors get a handle on legacy giving. The interest is there, but the hesitation is, too.”
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- Companies:
- Bank of America
- Masterworks
E
Margaret Battistelli Gardner
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