7 Strategies to Reach Today's Finicky Donors

Perry’s “older lady strategy” included:

• Review your prospect lists.
• Re-evaluate the giving capacity of the ladies.
• Get to work and go see them.

Trend 4: Donors are volunteering
According to the Bank of America High Net Worth Philanthropy study, the average gift of high net worth volunteers who volunteer more than 100 hours is $78,000, while the average gift of those who volunteer fewer than 100 hours is $39,000.