7 Strategies to Reach Today's Finicky Donors

Perry’s “volunteer strategy” was pretty straightforward: Get your donors on site and in action!

Trend 5: Major donors are investing for ROI and impact
According to GuideStar research, nine out of 10 donors say that an organization’s effectiveness is important. And fundraising consultant Penelope Burk concluded in 2011 that an organization’s track record of producing measurable results is the No. 1 reason major donors say they will give.