7 Strategies to Reach Today's Finicky Donors

Furthermore, GuideStar concluded that donors want to see:

• The financial picture
• That a nonprofit is legitimate
• The breadth and depth of the cause
• The nonprofit’s impact

Perry’s “investment/impact/ROI strategy” included:

• Prove to donors that their gifts created results.
• Use infographics.
• Use plain language.

Trend 6: Donors want to see the financials
Organizations that leave donors in the dark about where and how their money is being spent won’t have to worry long about engaging their donors — since there won’t be many donors left to engage. Sharing financial information clearly, concisely and easily is vital, Perry said.