Bridging the Creative Gap: Direct Mail and Electronic Fundraising

Benefits
What are the benefits associated with your product or with membership in your association? People want to know — what’s in it for them? Don’t leave them hanging. Many organizations get especially caught up in focusing on themselves, and not the donor or consumer. It’s not about YOU. It’s about THEM. Good direct mail and good e-mail never hide the reasons to respond — they are front and center.