Bridging the Creative Gap: Direct Mail and Electronic Fundraising

Make it personal
In fundraising, we say that “people give to people.” In sales, we know that people buy from people they like. So give your creative a personality. Adding a picture of the letter signer near the signature in both direct mail and outbound e-mail often lifts response. Think of it as the start of a relationship with the recipients. Over time they will begin to feel like they know you — and that’s a very good thing!