Bridging the Creative Gap: Direct Mail and Electronic Fundraising

Visuals matter
In some circumstances, such as raising funds to meet an immediate crisis, simple designs work best across all channels. But most often, compelling visuals help you meet your goal. They give readers an immediate image in their minds about your message. For example, if you’re an animal-rights advocacy group, then a cute critter placed strategically in your e-mail or direct-mail package pulls at the heartstrings and helps close the deal.