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Donors wish nonprofits knew they don’t need to be ‘improved.’ ‘Donor education’ — i.e., making donors more like ourselves — is a pernicious force. … Donors are fine the way they are. Attempts to re-make them in our own image are unnecessary — and futile.
Understanding your partner matters in marriage. It also matters in fundraising.”
— March 2: “What Donors Wish Nonprofits Knew About Them,” Donor Power Blog (www.donorpowerblog.com)
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