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“Widgets — or badges, gadgets, whichever you prefer — can prove a winner for not-for-profits. Two reasons. Actually, there are probably many more, but two is a good start: You move beyond the single Web site model and turn the entire Web into a distribution system for your content/stories; smart widgets will (hopefully soon) allow you to report back on how you are making a difference.”
— March 7: “Widgety Thoughts,” Steve Bridger’s blog at NetSquared (www.netsquared.org/blog/steve-bridger)
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