Bring the Message Home

The letter also includes a personalized yellow Post-It note affixed at the top, to the right of the organization’s letterhead, that reads: “Mr. XXX, We will be telephoning many of our donors in the Reston area who have not renewed their support for 2006. A contribution at this time may save us the cost of a phone call.” The Post-It carries a powerful message to past donors who have clearly demonstrated a commitment to AICR’s cause: Don’t make us waste more money trying to contact you to get funds to support our worthy mission.