AIDS Organization’s Site Lacks Passion, Power
Broadway Cares should start with easier navigation for a better online experience.
For those of you who don’t live in New York City (or haven’t seen a Broadway show recently), Broadway Cares/Equity Fights AIDS has a reputation in town for living up to its tagline as “the nation’s leading industry based HIV/AIDS fundraising and grant-making organization.”
According to the 2006 annual report on the organization’s Web site, BC/EFA’s annual income was just less than $15 million. So our expectations were pretty high as we set out to critique this particular site.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
Related Content
Comments
