AIDS Organization’s Site Lacks Passion, Power

If we had to bet our paychecks, we’d say it was built (and maintained) with one objective: to offer lots of actionable giving choices at the lowest cost to the org-anization. The site’s main navigation options emphasize online donation/action areas (such as event ticketing, auctions and store) with a bit of programmatic content (about BC/EFA, volunteering, etc.). Powering all of this is a hodgepodge of back-end software tools, such as Yahoo! for the store, Convio for donation processing and PatronMail for e-mail. Clicking on some of these links generates entirely new areas in the main navigation, forms that seem unrelated to the site’s overall look and feel, and other surprises that can make it hard to get around or even get back to the homepage (in some cases, you end up leaving the site altogether).