AIDS Organization’s Site Lacks Passion, Power
Broadway Cares should start with easier navigation for a better online experience.
Some of these tools work nicely (especially PatronMail, an e-mail marketing system that specializes in commun-icating with arts and culture constituents), but the mix of them makes the site feel fragmented and unsophisticated. Consolidating into one fully robust content management/constituent relationship system would make life easier and more seamless over at BC/EFA, and create a more reassuring exper-ience for the visitor.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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