AIDS Organization’s Site Lacks Passion, Power
Positive points
Perhaps the best part of this site is its online annual report, which saved the organization more than $40,000 in design, printing and production costs, according to a staff person we spoke with. Accessible from the home-page, this report is built in straightforward HTML (financials are PDF) and provides all the usual content in a very no-nonsense style. In the future, BC/EFA could enhance this offering by integrating videos and/or audio to better tell the organization’s story and bring its work to life.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
