AIDS Organization’s Site Lacks Passion, Power
There are a few other nice features on the homepage, like the corporate sponsors’ logos at the bottom and clear, actionable buttons at the top, through which we can donate, join the e-mail list, get tickets or shop in the store.
We also did a little snooping around some of the more popular social-networking sites and were pleased to see how popular BC/EFA is on Facebook. The organization’s group boasts more than 6,000 members and has active discussion postings, auction items, pictures and event listings. As Facebook increases its own nonprofit-friendliness with applications like Causes, ChipIn and Change.org, BC/EFA could further engage its Facebook community to take action for the organization (including making a donation).
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
