Build a Bridge to Major Donors

Build a Bridge to Major Donors

March 14, 2006

By Abny Santicola, associate editor, FundRaising Success

The No. 1 failure of development staff responsible for major gifts is a reluctance to get out from behind a desk, get out the door and see people, says Matthew Hugg, founder and president of FundraisingTalent.com. "It's a major problem," Hugg says. "It's very easy to get stuck behind the desk, sucked into internal projects, and have things take up your time that have nothing to do with actually visiting prospects and talking to them about your institution."