Building Trust With Donors: Are You Secure?

2. Avoid barriers. Taking donations online is now a given, so avoid barriers such as asking donors to fill in a form, then print it and mail it to you. If it’s that hard to give, how do I know you’ll spend it wisely? Build trust by allowing online donors to discover how to give easily, and don’t put unnecessary barriers, such as a lengthy registration process, in their way. If your database is PCI-compliant, you can build more trust by adding explanatory logos and text accordingly.